Consumer shopping habits have changed forever
In 2012, consumers visited 5.4 dealerships before making a vehicle purchase. The Physical Showroom was key to attracting and converting car shoppers. Now 93% of consumers start car shopping online, and visit 1.5 dealerships before making a vehicle purchase. The Digital Experience is now key to attracting and converting car shoppers.
Auto retailers who fail to engage online shoppers risk being left behind
Every month, the typical dealership sees 20x more website visitors than walk-ins, and these digital shoppers have access to an almost infinite supply of inventory at the click of a button or the swipe of a finger. In today’s hyper-competitive online environment, auto retailers are constantly being evaluated based on their ability to establish trust with consumers, without ever meeting face-to-face. Dealers that are able to successfully engage and influence these online shoppers will win, while those that fail to deliver personalized, interactive digital experiences will be left behind.